Real Estate Buzz Words: Will They Make Your Home Sell Faster?

I read a something interesting  in Realtor Magazine.  It had to do with the current buzz words in real estate listings that help to sell homes faster.  

Now is this really true, or an over-analysis of something that is far from an exact science?  

As real estate agents, part of our jobs is to write as enticing a description of your home as possible to lure buyers to a showing.  According to CoreLogic,  a leading provider of consumer, financial and property information, analytics and services, certain phrases WILL encourage a shorter time on market and quicker sale.

According to CoreLogic's research, the following phrases had the most impact on a short time on market: 

• "Fenced Backyard" (Researchers believe this relates to buyers' desire for privacy)
• "Open Concept"
•  "Updated Kitchen"
• "Natural Light"

On the other hand, the research found  that certain word pairings made for a longer time on market.  These include:

• "Golf Course"
• "Gourmet Kitchen"
• "Ceramic Tile"
• "Granite Countertop"

Researchers couldn't understand why "gourmet kitchen" would be a negative, but one of the theories was that it suggested a "luxury feature that would lead to a higher property value."

"Ceramic tile" and "granite countertop" in my opinion, bring to mind a slightly older and dated home.  Quartz and light engineered wood or faux wood tile is all the rage now.  

Interesting how quickly home trends change!  

Your MLS listing is VERY important to how buyers first see your home.  Is your agent taking the time to bring your home's best features to light?  Are descriptions clear and do they paint an attractive picture?  Also, are the photos showing off your home to its best potential?  Make sure to get a copy of the MLS so you can see what all the buyers out there are seeing!

Source: “Say What?! Public Listing Comments Can Have an Impact on Days on Market?” CoreLogic Insights blog (Aug. 12, 2016)